Technology
Division
Technology
Division
Open Air Group’s technology division, Natlink, is at the forefront of innovation in the hunting and outdoor sectors. Formed through the merger of market-leading brands WeHunt, Tracker, and Burrel, Natlink leverages advanced technology to create seamless interactions between humans and nature, enhancing the outdoor experience for enthusiasts and professionals alike.
59
Employees
3
Brands
Natlink
Natlink enhances the outdoor and hunting experience with cutting-edge technology, offering products that transcend the ordinary. Natlink was born in 2024 when WeHunt, Tracker and Burrel merged into one company although all the respective brands live on under Natlink.
As a leader in innovation, Natlink creates a state-of-the-art digital ecosystem for connected hunting and outdoor adventures. By leveraging advanced technology, Natlink deepens the bond with nature, transforming their products into indispensable companions that elevate the outdoor experience.
Year of investment: 2020
CEO: Carl von Eckermann
Office Locations: Stockholm and Katrineholm, Sweden. Oulu, Finland.
Number of employees: 59
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WeHunt is the premier digital hunting platform catering to enthusiasts worldwide - the ideal tool for both novice and seasoned hunters, WeHunt revolutionizes the hunting experience, providing features tailored for use before, during, and after the hunt, and makes it safer, easier and more meaningful. Whether you’re a dog handler, stand shooter, or hunt leader, WeHunt will meet your needs with its comprehensive suite of tools and resources.
Tracker Dog GPS devices are the pinnacle of reliability and advanced technology. Our legacy of innovation, backed by a wealth of patents and trademarks, ensures that every product we deliver is of the highest quality and precision. Explore the future of hunting technology with Tracker Dog GPS devices – your essential companion for every outdoor adventure.
